Don't Let IT Happen to You - PSA

This is a video I made with my Public Relations Group in our class. We created this add for our client.

Utah Delta Epsilon Chi Letter Proposal

Part One: Executive Summary

Utah Delta Epsilon Chi provides valuable and practical experience to college and university students across the state of Utah and needs to raise $3,000 for each of our two development conferences in October and February. We are asking companies of interest for financial support for our 2008-2009 school year. We provide an atmosphere of learning through experience. We have an excellent program that has lasted for over 30 years. With financial support, we can provide more students the experience they need for the workplace by stimulating membership with lower fees and registration costs. Additional programs may be implemented. Utah Delta Epsilon Chi has pressed forward for years with financial support from the state marketing association, boards of education, and donors both commercial and private. Our plan includes detailed training materials to be implemented for the 2008-2009 school year. Our news state president was recognized as the Utah Delta Epsilon Chi Leadership award, a prestigious award given only to the best of our students. This award is not given out if the candidates do not measure up. This is the caliber of student we are looking forward to. With a sponsor for this award, we can help you and other companies recognize the prestige. Endorsement from Utah companies can help build clout and meaning to such an award. This is another way to help support us financially.

Part Two: Sponsor Appeal

We have considers Franklin Covey as a potential contributor because of the current business relationship we have forged. You have partnered with us to conduct our annual Chapter Officer Leadership Academy (COLA) at our 2008 Fall Leadership Conference to be held in Ogden, Utah, at the Ogden Marriott. We value the principles that your company runs by. Our organization’s purpose is to train and prepare students for the business world which they are expected to enter. Experience that we can offer gives students a significant step forward in the career field.

Part Three: Problem

The economy has suffered in the past year and the need for the most experienced employees is heightened. Only the best ought to be working in positions in your company. We, as a 501 (c) (3) non-profit organization, have great need of financial support. Membership is down due to high costs. Our conferences cost us between four and five thousand dollars each, making it difficult for students to attend. We require a registration fee to help offset these costs; however, this is not enough.

Part Four: Solution

With financial support from your company and others in the Greater Salt Lake area, we plan to reduce the students’ registration fees to encourage growth in the organization. This allows for more to participate and our organization to continue producing experienced leaders to work in various industries.

Part Five: Capabilities

A real benefit to YOU is that you would get a good first hand look at the competent, capable and confident students participating in Utah Delta Epsilon Chi (DEX). This benefit certainly enhances YOUR recruiting process. You are invited to distribute company brochures and materials with our conference participants.

We hold two conferences during the year: our Fall Leadership Conference (FLC) in October allows students to participate in leadership seminars and workshops and our State Career Development Conference (SCDC) held in February. Students compete at these conferences in marketing/management/entrepreneurship events with other students from around the state. State winners are invited to participate in our International Career Development Conference (ICDC) in April/May.

Part Six: Budget

Donations

Conference Sponsor $3,000.00

Event Sponsor (reception/meal) $1,500.00

Event Sponsor (Training or Competitive Event) $1,050.00

COLA Luncheon (during Fall Leadership Conference) $ 800.00

Leadership Award Sponsor $50 on up

Part Seven: Conclusion

The contributions to our professional organization are a tax-deductible donation for your company. The various pre-conference promotional materials will be distributed to students, faculty and many of the administrators at the nine (9) institutions. This puts your name in front of our DEX students and the support system at our educational institutions. It also presents your name to the various marketing, management and entrepreneurship faculty and college/university administration throughout the state as a strong supporter to our professional student organization.

DEX Student Demographics

Internationally there are 14,000 postsecondary Delta Epsilon Chi (DEX) members with some 240-270 students represented in the State of Utah. The gender distinction varies, but it is close to a 60 female/40 male ratio. Utah currently has nine active chapters:

• Utah State University
• Utah Valley State College
• Weber State University
• Snow College
• University of Utah
• College of Eastern Utah
• Salt Lake Community College
• Southern Utah University
• Dixie State College

Typically, DEX students (varying in age from 19-50 +) are enthusiastic and dedicated students, mainly focusing on their career in business marketing, management, sales and entrepreneurship. These students are not only concerned with learning the skills and concepts in the classroom, but are keenly aware of the valuable experience in applying those skills in a real or simulated experience that offered by DEX. Most of these students receive national “Outstanding Student” recognition throughout the school year. Please contact the State Advisor at Curtis.Youngman@slcc.edu.

Delta Epsilon Chi Proposal Letter Draft

Part One: Summary

Utah Delta Epsilon Chi provides valuable and practical experience to college and university students across the state of Utah and needs to raise $5,000 for each of our two development conferences in October and February. We are asking companies of interest for financial support for our 2008-2009 school year.

Part Two: Sponsor Appeal

We have considers Franklin Covey as a potential contributor because of the current business relationship we have forged. You have partnered with us to conduct our annual Chapter Officer Leadership Academy (COLA) at our 2008 Fall Leadership Conference to be held in Ogden, Utah, at the Ogden Marriott. We value the principles that your company runs by. Our organization’s purpose is to train and prepare students for the business world which they are expected to enter. Experience that we can offer gives students a significant step forward in the career field.

Part Three: Problem

The economy has suffered in the past year and the need for the most experienced employees is heightened. Only the best ought to be working in positions in your company. We, as a 501 (c) (3) non-profit organization, have great need of financial support. Membership is down due to high costs. Our conferences cost us between four and five thousand dollars each, making it difficult for students to attend. We require a registration fee to help offset these costs; however, this is not enough.

Part Four: Solution

With financial support from your company and others in the Greater Salt Lake area, we plan to reduce the students’ registration fees to encourage growth in the organization. This allows for more to participate and our organization to continue producing experienced leaders to work in various industries.

Part Five: Capabilities

A real benefit to YOU is that you would get a good first hand look at the competent, capable and confident students participating in Utah Delta Epsilon Chi (DEX). This benefit certainly enhances YOUR recruiting process. You are invited to distribute company brochures and materials with our conference participants.

We hold two conferences during the year: our Fall Leadership Conference (FLC) in October allows students to participate in leadership seminars and workshops and our State Career Development Conference (SCDC) held in February. Students compete at these conferences in marketing/management/entrepreneurship events with other students from around the state. State winners are invited to participate in our International Career Development Conference (ICDC) in April/May.

Part Six: Budget

Donations

Conference Sponsor $3,000.00

Event Sponsor (reception/meal) $1,500.00

Event Sponsor (Training or Competitive Event) $1,050.00

COLA Luncheon (during Fall Leadership Conference) $ 800.00

Recruitment Campaign Your Choice ($50 min.)

Part Seven: Conclusion

The contributions to our professional organization are a tax-deductible donation for your company. The various pre-conference promotional materials will be distributed to students, faculty and many of the administrators at the nine (9) institutions. This puts your name in front of our DEX students and the support system at our educational institutions. It also presents your name to the various marketing, management and entrepreneurship faculty and college/university administration throughout the state as a strong supporter to our professional student organization.

DEX Student Demographics

Internationally there are 14,000 postsecondary Delta Epsilon Chi (DEX) members with some 240-270 students represented in the State of Utah. The gender distinction varies, but it is close to a 60 female/40 male ratio. Utah currently has nine active chapters:

Utah State University

Utah Valley State College

Weber State University

Snow College

University of Utah

College of Eastern Utah

Salt Lake Community College

Southern Utah University

Dixie State College

Typically, DEX students (varying in age from 19-50 +) are enthusiastic and dedicated students, mainly focusing on their career in business marketing, management, sales and entrepreneurship. These students are not only concerned with learning the skills and concepts in the classroom, but are keenly aware of the valuable experience in applying those skills in a real or simulated experience that offered by DEX. Most of these students receive national “Outstanding Student” recognition throughout the school year. Please contact the State Advisor at Curtis.Youngman@slcc.edu.

Positioning Paper - Final

American’s today are increasingly less concerned with matters of nutritional foods unless it is made easy for them. According to the World Health Organization, about 1.7 billion adults are considered overweight, with at least 312 million being clinically obese. We at Burger Planet care about our customers and desire to offer a wide variety of choices that will please them. We realize that your father created this business wanting to sell burgers and fries. However, in a changing America it is necessary to consider offering a diverse menu including healthy choices.

We are going to expand our current image with nutritional options, not altering the image your father created. We will offer healthy alternatives to our classics. Wheat buns, fruit juices, fruit salads, hamburger wraps, baked potatoes, mixed veggies, and even turkey burgers. We are the Burger Planet. We offer all the best. Other restaurants offer diversity and in order to compete with them, we see it necessary to offer better. You have the choice.

We are not forcing fat foods upon the public. Each individual has the ability to substitute unique combinations to satisfy their hunger and their health. We want to build this company and bring in a wider demographic of customers.

Targeted mediums will convey our new and modernized objectives. With this position, we, Burger Planet, will give you the power to choose.

 

Output

• Gear our advertising campaign towards a wider demographic and emphasize our healthier choices.
• Corny the Clown appearances to target youth
• Jayne Petersen appearances to target middle aged women

Impact

• Sales in our healthy choices will increase and our middle-age women demographic will increase drawing more families.
• Sales of children's meals will increase and parents will bring them to our restaurants
• Healthy Choice menu items will increase in sales particularly by middle-aged women targeted group

 

Talking Points

1. Healthy Classics
• You choose the healthy options
• Same great classics with healthy alternatives
2. Jayne Petersen
• Fitness guru of a multi-million dollar health and fitness company.
• Encourages a healthy lifestyle that lead to a 75 pound weight loss in Opal Whitcomb that has stayed off
3. Corny the Clown
• Children friendly and the face for Burger Planet
• Community conscious and child friendly; appears at children's and community events include service oriented projects

Utah State Students Earn First at State

For Immediate Release

Mar. 5, 2008

JP Parrish
State President
Utah Delta Epsilon Chi
JP-DEX@hotmail.com

Utah State Students Earn First at State

SALT LAKE CITY – College and university business students from across the state of Utah, apply their education in role play situations at the Utah Delta Epsilon Chi State Career Development Conference (State CDC). Three Utah State University Students placed in 1st in different events. Brennan Lindsay and JP Parrish took 1st in Business Law. Julia Roberts placed first in Restaurant and Food Services. The conference was held Thursday through Saturday, Feb. 21-23, 2008, at Salt Lake Community College Redwood Campus. Each year the State CDC is held at a different college or university campus.

These students have the opportunity to compete in the International Career Development Conference (ICDC) which will be held in Atlanta, Georgia. In past years it has been at such venues as Anaheim, Orlando, Dallas, and even in Salt Lake City. This year’s ICDC will be held April 12-15, 2008. Thousands of students from across the country will compete for international recognition.

Students Competed in events such as Hospitality to Advertising Campaign. There are 18 events in total. The Judge in each of these events takes the role of a professional while the student presents a solution to a case they have been given or prepared before hand. Some events are accompanied by 100 question competency tests while others take months of preparation. Entrepreneurship event participants present a business plan to the judge as if they were asking for financial support. Each event provides students an innovative and unique way to gain real world business experience. The organization offers many real life experiences in competition as well as in leadership. Many business recognize this value and make it a point to hire these excellently prepared students.

Delta Epsilon Chi is the college division of DECA Inc. More than 14,000 students from 230 college campuses participate in the organization. The institutions include community colleges, technical colleges, four–year colleges and universities.

Delta Epsilon Chi enhances the student's college experience by providing recognition and leadership activities directly related to academic study. Delta Epsilon Chi focuses on developing leaders in marketing, management, and enterprenurship.

For more information on Utah’s Delta Epsilon Chi, contact the state advisor Curtis Youngman or State President, JP Parrish or visit the Delta Epsilon Chi website.

-END-

Positioning Paper - Draft

American’s today are increasingly less concerned with matters of nutritional foods unless it is made easy for them. According to the World Health Organization, about 1.7 billion adults are considered overweight, with at least 312 million being clinically obese. We at Burger Planet care about our customers and desire to offer a wide variety of choices that will please them. We realize that your father created this business wanting to sell burgers and fries. However, in a changing America it is necessary to consider offering a diverse menu including healthy choices.

We are going to expand our current image with nutritional options, not altering the image your father created. We will offer healthy alternatives to our classics. Wheat buns, fruit juices, fruit salads, hamburger wraps, baked potatoes, mixed veggies, and even turkey burgers. We are the Burger Planet. We offer all the best. Other restaurants offer diversity and in order to compete with them, we see it necessary to offer better. You have the choice.

We are not forcing the FAT. You have the ability to substitute unique combinations to satisfy your hunger and your health. We want to build this company and bring in a wider demographic of customers.

Targeted mediums will convey our new and modernized objectives. With this position, we, Burger Planet, will give you the power to choose.

Media Pitch - Final

To: Seth Hawkins, editor, Utah Statesman
BCC: Preston.Parker@usu.edu
Subject: Independence through Financial Education
Date: Feb. 27, 2008

Dear Seth Hawkins:

I would like to say hello and I hope that your day is well Seth. I continue to read your newspaper and enjoy writing for it.

I have recently become involved with an organization that intrigued me. I have been attending the meetings every other Thursday in the Cache County Chamber of Commerce at 7 p.m. I have learned much and anyone can attend free of charge. The Cache Valley Area Investors Association (CVAIA) is a new organization founded on ideals of education. CVAIA aims to put tools in the hands of those who strive to be independent.

Being a full-time university student, I don’t exactly have the most secure financial status. It’s doubtful for me to survive longer that a few months without a source of income. I joined CVAIA partly because of the teaching of financial security. Preston Parker is the president and founder. He teaches the ability to gain peace of mind in finances. Some members have made it to millionaires in just five years. Those ideas and teachings are worth looking into!

The primary goal of the organization is to educate its members. To give expertise and knowledge to those who can use it to become financially independent. It may take some time, but I see value in my membership. If you are interested in more information, please reply and I could set up an interview.

If you are interested in joining and receiving information, send an email to CacheVAIA@gmail.com.

Sincerely,

JP Parrish
Public Relations:Corporate Communications
Journalism and Communications
Utah State University
J.P@aggiemail.usu.edu
http://www.jaypeedo.blogspot.com

Media Pitch

To: Seth Hawkins, editor, Utah Statesman
BCC: Preston.Parker@usu.edu
Subject: Independence through Financial Education

Dear Seth Hawkins:

I would like to say hello and I hope that your day is well Seth. I continue to read your newspaper and enjoy writing for it.

I have recently become involved with an organization that intrigued me. I have been attending the meetings every other Thursday and have learned much. The Cache Valley Area Investors Association (CVAIA) is a new organization founded on ideals of education. Cache VAIA aims to put tools in the hands of those who strive to be independent.

Being a full-time university student, I don’t exactly have the most secure financial status. It’s doubtful for me to survive longer that a few months without a source of income. I joined CVAIA partly because of the teaching of financial security. Preston Parker is the president and founder. He teaches the ability to gain peace of mind in finances. Some members have made it to millionaires in just five years. Those ideas and teachings are worth looking into!

The primary goal of the organization is to educate its members. To give expertise and knowledge to those who can use it to become financially independent. It may take some time, but I see value in my membership. If you are interested in more information, please reply and I could set up an interview. If you are interested in joining and receiving information, send an email to CacheVAIA@gmail.com.

Sincerely,

JP Parrish
Public Relations:Corporate Communications
Journalism and Communications
Utah State University
J.P@aggiemail.usu.edu
http://www.jaypeedo.blogspot.com

Press Release #4 - Draft

For Immediate Release

Feb. 25, 2008

JP Parrish
State President
Utah Delta Epsilon Chi
JP-DEX@hotmail.com

Utah State Students Earn First at State

SALT LAKE CITY – College and university business students from across the state of Utah, apply their education in role play situations at the Utah Delta Epsilon Chi State Career Development Conference (State CDC). Three Utah State University Students placed in 1st in different events. Brennan Lindsay and JP Parrish took 1st in Business Law. Julia Roberts placed first in Restaurant and Food Services. The conference was held Thursday through Saturday, Feb. 21-23, 2008, at Salt Lake Community College Redwood Campus. Each year the State CDC is held at a different college or university campus.

The International Career Development Conference (ICDC) will be held in Atlanta, Georgia. In past years it has been at such locations as Anaheim, Orlando, Dallas, and even in Salt Lake City. This year’s ICDC will be held April 12-15, 2008. Thousands of students from across the country will compete for international recognition.

Delta Epsilon Chi offers student leadership opportunities. Each chapter at the school level has leadership opportunities.

Students Competed in events such as Hospitality to Advertising Campaign. There are 18 events in total. The Judge in each of these events takes the role of a professional while the student presents a solution to a case they have been given or prepared before hand. Some events are accompanied by 100 question competency tests while others take months of preparation. Entrepreneurship event participants present a business plan to the judge as if they were asking for financial support. Each event provides students an innovative and unique way to gain real world business experience. Many business recognize this value and make it a point to hire these excellently prepared students.

Delta Epsilon Chi is the college division of DECA Inc. More than 14,000 students from 230 college campuses participate in the organization. The institutions include community colleges, technical colleges, four–year colleges and universities.

Delta Epsilon Chi enhances the student's college experience by providing recognition and leadership activities directly related to academic study. Delta Epsilon Chi focuses on developing leaders in marketing, management, and enterprenurship.

For more information on Utah’s Delta Epsilon Chi, contact the state advisor, Curtis Youngman at Curtis.Youngman@slcc.edu or JP Parrish, 2007-2008 state president at JP-DEX@hotmail.com or visit the Delta Epsilon Chi website.

-END-

Press Release 3: Final

For Immediate Release

Feb. 13, 2008

Preston Parker, president

Cache Valley Area Investors Association

Phone Number: four three five-seven five seven-four five six zero

 

Money doesn't Equal Happiness so Become Independent!

LOGAN, UT -- The Cache Valley Area Investors Association is an organization with education in mind.  CVAIA is helping members of the Cache Valley Area learn more about investing.

Every second and fourth Thursdays, the CVAIA come together to hear a speaker.  The speaker for the week is determined by the interest of the member.  Whether you are starting a business or simply trying to become more independent, the Cache VAIA is for you.

"Money doesn't equate to happiness, it is your state of mind, it is your attitude," said Preston Parker, president and founder of the organization. "Don't do a job you don't like because you need the money. Do it because you like it.  You are happier in your work when you don't rely on earned income."  The primary goal of the organization is to educate its members.  To give expertise and knowledge to those who can use it to become financially independent.

Experts speaker regularly about a variety of investment related topics.  Recommendations for good reading on the topic given to members as well.  you will learn the risks and the best tactics to become financially stable.  In as little as five years, Preston has seen dedicated individuals become millionaires.  How long can you go without work?  A month?  Two months? A year?  Build the peace of mind that you and your family will be taken care of.

The Cache Valley Area Investors Association meets at 7:00 p.m. every other Thursday at the Cache Camber of Commerce in Logan.  The address is 60 N Main Street.  The company was founded in August 2007 and has grown to more than 40 members.  If you are interested in joining, send an email to cachevaia@gmail.com and you can be put on the mailing list.  That's all it takes to become a member! Easy and free. 

For more information, contact JP Parrish at j.p@aggiemail.usu.edu.

-END-

Press Release 3 - Draft

For Immediate Release

Feb. 13, 2008

Preston Parker, president

Cache Valley Area Investors Association

Phone Number: four three five-seven five seven-four five six zero

 

Money doesn't Equal Happiness so Become Independent!

LOGAN, UT -- The Cache Valley Area Investors Association is an organization with education in mind.  Helping members of the Cache Valley Area learn more about investing is what its all about.

Every second and fourth Thursdays, the CVAIA come together to hear a speaker.  The speaker for the week is determined by the interest of the member.  Whether you are starting a business or simply trying to become more independent, the Cache VAIA is for you.

"Money doesn't equate to happiness, it is your state of mind, it is your attitude," said Preston Parker, president and founder of the organization. "Don't do a job you don't like because you need the money. Do it because you like it.  You are happier in your work when you don't rely on earned income."  The primary goal of the organization is to educate its members.  To give expertise and knowledge to those who can use it to become financially independent.

Experts speaker regularly about a variety of investment related topics.  Recommendations for good reading on the topic given to members as well.  you will learn the risks and the best tactics to become financially stable.  In as little as five years, Preston has seen dedicated individuals become millionaires.  How long can you go without work?  A month?  Two months? A year?  Build the peace of mind that you and your family will be taken care of.

The Cache Valley Area Investors Association meets at 7:00 p.m. every other Thursday at the Cache Camber of Commerce in Logan.  The address is 60 N Main Street.  The company was founded in August 2007 and has grown to more than 40 members.  If you are interested in joining, send an email to cachevaia@gmail.com and you can be put on the mailing list.  That's all it takes to become a member! Easy and free. 

For more information, contact JP Parrish at j.p@aggiemail.usu.edu.

-END-

JCOM 2300 Assignment #1

I will be graduating in the spring of 2009.  In the meantime, I need to research and develop strategies for becoming employed.  I am not certain of where I will be applying for employment.  I will, however, leave the university with many hirable skills.  I need to address my methods of marketing them and myself.  I plan on entering an entry level position out of college if I do indeed pursuit the PR field.  I have not yet made final decision, however, I anticipated a Utah based job in order to stay close to my family.  Graduate school is a possibility primarily to make myself more valuable to employers.  The pay increase is substantial and would help support my family.

According to the bureau of labor statistics, the public relations specialist occupation has an average yearly salary of $52,499.49.  The area of the country with the most opportunities in public relations specialist is the District of Columbia by a significant margin.  The percentage of the American market that is in the public relations specialist job is 6.4 percent.  This is a relatively high amount of the workforce dedicated to PR.  The greatest part of this job is the demand.  For well trained specialists, the market is open.  Number of jobs is up and good PR people are in need.  PR people that are capable of marketing functions are even more demanded.

 

OBJECTIVES
1. I will research at least eight Public Relations positions within the State of Utah by the end of the semester.
2. I will write 8 newspaper articles in the features section to develop writing skills.

 

IMPACTS
1. After researching possible options, I will get a feel for what I like.  I will be able to apply to the positions. I will get interviews for 3 of the 8 applications and second interviews for 50 percent of those or 1-2. Unanimously declared from all PR professionals I have encountered, writing skills are a number one quality in a PR person.  Writing in the features section of the newspaper will give me experience in biased writing.  I will learn to interact with people as I interview.  I will also have opportunities to build networks of people and develop trust and positive reputation.

 

Click to Download and View Enlarged

Press Release 2: Final

Feb. 6, 2008

FOR IMMEDIATE RELEASE:

CONTACT:

JP Parrish

Burger Planet

(801)-555-FOOD

(801) 555-3664

j.p@pr.burgerplanet.com

www.Burgerplanet.com

Jayne Peterson Promoting Healthy Options at Burger Planet 

Opal Trainer Endorses International Quick Service Giant

GARY, IND. - Burger Planet will be working with Jayne Petersen, renowned health and fitness expert, to promote healthy choices in Burger Planet menu.  Jayne Peterson is known for her fitness and health program for Opal Whitcomb and the miraculous 75 pound weight-loss.

The premier of this heath conscious campaign begins at the Times Square restaurant on May 12, 2008.  Petersen will introduce the health conscious menu with Corny the Clown, beloved Burger Planet mascot.

Peterson will be making additional appearances throughout the summer alongside Corny the Clown to promote healthy eating and moderation.  Petersen said, "Women can have a burger and fries now and then, as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

"Burger Planet is committed to offering healthy choices on its menu.  Working with Jayne Petersen fits in the company's overall focus toward healthy living," said James Muellenbach III, company CEO.  The health conscious menu will include a new adult Burger Planet Smiley Meal.  It will include an ankle weight, choice of fruit packages, and a white meat chicken entree.

Burger Planet was founded in 1934 and houses its headquarters in Gary, Indiana.  Its 8,921 restaurants in all 50 states and 17 countries, lead the Quick Service Restaurant (QSR) Industry with 52 billion served.  The initial founder was James E. Muellenbach I, who now serves as president of the QSR Association.

For more information on the industry leading Quick Service Restaurant and its healthy menu choices, contact JP Parrish, Public Relations Specialist, at j.p@pr.burgerplanet.com

-END-

Press Release 2: Draft

Feb. 6, 2008

FOR IMMEDIATE RELEASE:

CONTACT:

JP Parrish

Burger Planet

(801)-555-FOOD

(801) 555-3664

j.p@pr.burgerplanet.com

www.Burgerplanet.com

Jayne Peterson Promoting Healthy Options at Burger Planet 

Opal Trainer Endorses International Quick Service Giant

GARY, IND. - Burger Planet will be working with Jayne Petersen, renowned health and fitness expert, to promote healthy choices in Burger Planet menu.  Jayne Peterson is known for her fitness and health program for Opal Whitcomb and the miraculous 75 pound weight-loss.

The premier of this heath conscious campaign begins at the Times Square restaurant on May 12, 2008.  Petersen will introduce the health conscious menu with Corny the Clown, beloved Burger Planet mascot.

Peterson will be making additional appearances throughout the summer alongside Corny the Clown to promote healthy eating and moderation.  Petersen said, "Women can have a burger and fries now and then, as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

"Burger Planet is committed to offering healthy choices on its menu.  Working with Jayne Petersen fits in the company's overall focus toward healthy living," said James Muellenbach III, company CEO.  The health conscious menu will include a new adult Burger Planet Smiley Meal.  It will include an ankle weight, choice of fruit packages, and a white meat chicken entree.

Burger Planet was founded in 1934 and houses its headquarters in Gary, Indiana.  Its 8,921 restaurants in all 50 states and 17 countries, lead the Quick Service Restaurant (QSR) Industry with 52 billion served.  The initial founder was James E. Muellenbach I, who now serves as president of the QSR Association.

For more information, contact JP Parrish at j.p@pr.burgerplanet.com

-END-

Press Release

January 23, 2008

FOR IMMEDIATE RELEASE

Company Contact Info

ABC Real Estate LLC

123 Creative Way

Logan UT, 84341

801-555-4567

Creative Strategy on Real Estate and Investing

Split the Cost, Increase the Return

LOGAN, UT – ABC Real Estate is coming to Cache Valley. ABC Real Estate buys and sells real estate in a unique and beneficial way. In an ordinary home purchase, the homeowner takes responsibility for a down payment, a credit approval for loan, paying the loan, and living in the home. ABC Real Estate breaks this process down creatively to benefit the middle class and particularly those with no or bad credit. What used to be the secret of rich upper class Americans is for the first time available through ABC Real Estate. We are the first and only to do it!

We will serve as a guarantor while our clients choose between four options. The Settlor Beneficiary is the homeowner with their home invested. They receive dividends for their contribution. The Investor Beneficiary contributes money for the down payment portion. They have equity in the home. The Credit Beneficiary uses their good credit to obtain a loan. They own a percentage of the trust and receive distributions. The Resident Beneficiary lives in the home as they contribute monthly. They also build up their own credit.

“Each aspect of the home owning process is divided to mitigate risk and responsibilities split to enhance benefits,” said Bret Cob, president of ABC Real Estate. “With hundreds of homes available, we are ready to accept those who are interested in a fruitful and unique investment strategy.” For more information contact the company directly at (801) 555-4567 or PRMktg@ABCRealEstate.com.

ABC Real Estate was founded in Draper, Utah in August 2007 by Bret Cob. The creative approach in real estate dealing has lead to success in Utah’s Wasatch front and is expanding rapidly to other areas of the state including Southern Utah and Northern Utah’s Cache Valley. “Mitigating risk and enhancing the benefits,” is what President Bret Cob says is key to the financial workings of this innovative process.

JP Parrish

Public Relations dept.

j.p@aggiemail.usu.edu

-END-

Letter to Cousin

Dear Chelsea,

I'd like to tell you about public relations.  When you think of a company what comes to mind?  That image is likely managed in part from the work of a public relations person.

A PR person takes on several responsibilities.  Press releases are a primary function.  These are similar to news articles.  In fact, many newspapers will publish these articles.  A press release is typically an official statement or representation of the company.

A PR worker interacts with the public and even other business.  This person often has many contacts and acts as the middle-man or liaison between one group and another.

A company needs PR reps to work with Marketing reps (if they aren't the same person) and together they make a company look good.  They make sure public image is good.  When a company has a crisis or messes up, they swoop in and try to control it.  To react well so that the over all image is good.

I hope that you have a clearer understanding of what public relations is.  It was nice to be able to write to you.

Sincerely Yours,

JP Parrish