Tuesday, March 4, 2008

Positioning Paper - Draft

American’s today are increasingly less concerned with matters of nutritional foods unless it is made easy for them. According to the World Health Organization, about 1.7 billion adults are considered overweight, with at least 312 million being clinically obese. We at Burger Planet care about our customers and desire to offer a wide variety of choices that will please them. We realize that your father created this business wanting to sell burgers and fries. However, in a changing America it is necessary to consider offering a diverse menu including healthy choices.

We are going to expand our current image with nutritional options, not altering the image your father created. We will offer healthy alternatives to our classics. Wheat buns, fruit juices, fruit salads, hamburger wraps, baked potatoes, mixed veggies, and even turkey burgers. We are the Burger Planet. We offer all the best. Other restaurants offer diversity and in order to compete with them, we see it necessary to offer better. You have the choice.

We are not forcing the FAT. You have the ability to substitute unique combinations to satisfy your hunger and your health. We want to build this company and bring in a wider demographic of customers.

Targeted mediums will convey our new and modernized objectives. With this position, we, Burger Planet, will give you the power to choose.

7 comments:

Madison Hintze said...

I think you did a great job! It explains your plan very well and it is easy to follow! The only thing I can think of is added information about the spokesperson, Jayne Peterson. Good job!

Anonymous said...

Great job! The ony thing I can think of is to make sure you put commas where it says "We, at Burger Planet, ..." You also might want to think about adding in objectives and talking points.

Emma said...

Good Job. I think for the final paper you should specify exactly what you plan to do to accomplish those goals...impact and output goals. Other than that, I think you have some really great ideas.

Alyssa Lowry said...

Good job! Make sure you have talking points!

dwkoecher said...

I agree with the reset of the comments you have a good plan but make sure you have talking points. Good luck!

Preston said...

Be sure you mean it when you use "however."

You need to identify your specific output and impact objectives. Talking points are helpful also.

Leaving Jayne out is not a good idea since she is a major part of your plan.

I do not understand the "forcing the FAT" sentence. Is FAT an acronym?

Interesting approach to being sensative to not changing the father's goals and image. I think it is a good plan.

ariel-leigh said...

good job!!! i like how you were direct and well organized!