Press Release 2: Final

Feb. 6, 2008

FOR IMMEDIATE RELEASE:

CONTACT:

JP Parrish

Burger Planet

(801)-555-FOOD

(801) 555-3664

j.p@pr.burgerplanet.com

www.Burgerplanet.com

Jayne Peterson Promoting Healthy Options at Burger Planet 

Opal Trainer Endorses International Quick Service Giant

GARY, IND. - Burger Planet will be working with Jayne Petersen, renowned health and fitness expert, to promote healthy choices in Burger Planet menu.  Jayne Peterson is known for her fitness and health program for Opal Whitcomb and the miraculous 75 pound weight-loss.

The premier of this heath conscious campaign begins at the Times Square restaurant on May 12, 2008.  Petersen will introduce the health conscious menu with Corny the Clown, beloved Burger Planet mascot.

Peterson will be making additional appearances throughout the summer alongside Corny the Clown to promote healthy eating and moderation.  Petersen said, "Women can have a burger and fries now and then, as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

"Burger Planet is committed to offering healthy choices on its menu.  Working with Jayne Petersen fits in the company's overall focus toward healthy living," said James Muellenbach III, company CEO.  The health conscious menu will include a new adult Burger Planet Smiley Meal.  It will include an ankle weight, choice of fruit packages, and a white meat chicken entree.

Burger Planet was founded in 1934 and houses its headquarters in Gary, Indiana.  Its 8,921 restaurants in all 50 states and 17 countries, lead the Quick Service Restaurant (QSR) Industry with 52 billion served.  The initial founder was James E. Muellenbach I, who now serves as president of the QSR Association.

For more information on the industry leading Quick Service Restaurant and its healthy menu choices, contact JP Parrish, Public Relations Specialist, at j.p@pr.burgerplanet.com

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