Tuesday, January 22, 2008

Press Release

January 23, 2008

FOR IMMEDIATE RELEASE

Company Contact Info

ABC Real Estate LLC

123 Creative Way

Logan UT, 84341

801-555-4567

Creative Strategy on Real Estate and Investing

Split the Cost, Increase the Return

LOGAN, UT – ABC Real Estate is coming to Cache Valley. ABC Real Estate buys and sells real estate in a unique and beneficial way. In an ordinary home purchase, the homeowner takes responsibility for a down payment, a credit approval for loan, paying the loan, and living in the home. ABC Real Estate breaks this process down creatively to benefit the middle class and particularly those with no or bad credit. What used to be the secret of rich upper class Americans is for the first time available through ABC Real Estate. We are the first and only to do it!

We will serve as a guarantor while our clients choose between four options. The Settlor Beneficiary is the homeowner with their home invested. They receive dividends for their contribution. The Investor Beneficiary contributes money for the down payment portion. They have equity in the home. The Credit Beneficiary uses their good credit to obtain a loan. They own a percentage of the trust and receive distributions. The Resident Beneficiary lives in the home as they contribute monthly. They also build up their own credit.

“Each aspect of the home owning process is divided to mitigate risk and responsibilities split to enhance benefits,” said Bret Cob, president of ABC Real Estate. “With hundreds of homes available, we are ready to accept those who are interested in a fruitful and unique investment strategy.” For more information contact the company directly at (801) 555-4567 or PRMktg@ABCRealEstate.com.

ABC Real Estate was founded in Draper, Utah in August 2007 by Bret Cob. The creative approach in real estate dealing has lead to success in Utah’s Wasatch front and is expanding rapidly to other areas of the state including Southern Utah and Northern Utah’s Cache Valley. “Mitigating risk and enhancing the benefits,” is what President Bret Cob says is key to the financial workings of this innovative process.

JP Parrish

Public Relations dept.

j.p@aggiemail.usu.edu

-END-

5 comments:

Monica Elena Swapp said...

Good job! I think that your press release was very detailed yet easy to understand. The format of the release could have been a little more professional though.

Justin D. Badger said...

Great job it sounded very professional and enthusiastic about the service. I don't know if I would put your first sentence as the lead though, it doesn't matter that ABC real estate is coming to Cache Valley if they dont know what ABC Real Estate is yet. Also don't forget your call to action at the end. Overall though I thought you did an awesome job it was direct and easy to understand.

dwkoecher said...

I liked your press release. I was informative, easy to understand and flowed well. At the same time you may think about swapping the places of your last two paragraphs or at least putting the call to action at the very end. This way it's the last thing read, otherwise it's forgotten by the time someone finishes reading it. Keep up the good work.

Madison Hintze said...

I think you did an awesome job! It was very well written. You got all the key points in and it flowed well!

Lee Cannon said...

JP, I like your press release. I think that we both put alot of information in that might not have been necessary. I wish that Preston would explain that part a little more to us. It seems that we should leave the reader craving more information. Good job!