Monday, January 14, 2008

Letter to Cousin

Dear Chelsea,

I'd like to tell you about public relations.  When you think of a company what comes to mind?  That image is likely managed in part from the work of a public relations person.

A PR person takes on several responsibilities.  Press releases are a primary function.  These are similar to news articles.  In fact, many newspapers will publish these articles.  A press release is typically an official statement or representation of the company.

A PR worker interacts with the public and even other business.  This person often has many contacts and acts as the middle-man or liaison between one group and another.

A company needs PR reps to work with Marketing reps (if they aren't the same person) and together they make a company look good.  They make sure public image is good.  When a company has a crisis or messes up, they swoop in and try to control it.  To react well so that the over all image is good.

I hope that you have a clearer understanding of what public relations is.  It was nice to be able to write to you.

Sincerely Yours,

JP Parrish

1 comment:

Madison Hintze said...

JP I think your letter sounds great. It definitely gives a better understanding to the public relations field.